History of the PROFUSION Brand
European quality, engineered to provide the best protection for your vehicle.
A car is more than just a means of transportation. It represents reliability, comfort, and confidence on every kilometer of the road. That is why we created PROFUSION — a brand that combines advanced European technology with the utmost care for your engine and your vehicle.
How it all began
The history of the PROFUSION brand dates back to the year 2000 in Austria, when FUSION, a manufacturer and distributor of automotive chemicals, lubricants, filters, brake pads, antifreeze, and other technical fluids, was founded. Since 2010, the company has been actively producing its products under its own brand name, Fusion. Thanks to high quality and European production standards, the Fusion brand quickly gained the trust of drivers and automotive service professionals.
AUTOLIVE was founded in 2015 in Spain and specializes in the development of lubricants and automotive chemicals. The company’s goal was to create products that meet the highest global quality standards while remaining accessible to every driver. Using modern production technologies, the company began actively expanding its market presence.
Over time, the two companies — the Austrian FUSION and the Spanish AUTOLIVE — joined forces to create an even stronger brand. Through close partnership, a merger took place, and today you can see the result — products manufactured under the well-known PROFUSION brand, which continues to gain the trust of more and more customers every day.
Today, PROFUSION is an international brand that embodies German quality, Austrian tradition, and Spanish innovation. The company continues to grow rapidly across Europe, offering high-quality motor oils, automotive chemicals, and technical fluids that meet the highest standards.
Technology and Quality
Our motor oils are produced according to German technological standards to ensure reliable engine protection, stable operation under all conditions, and extended vehicle lifespan.
PROFUSION products are based on base oils supplied by a Finnish company that is a global leader in the production of Group III+ base oils with high performance characteristics, as well as base oils from a Spanish company that ranks among the world’s leading manufacturers of base oils and additives. It is known for its innovative developments and high-quality products that ensure the reliability and durability of motor oils under all operating conditions.
To achieve maximum performance, we use modern additive packages from renowned global manufacturers. These companies develop advanced chemical formulations that enhance wear resistance, maintain engine cleanliness, and optimize engine performance in all conditions.
PROFUSION automotive chemicals are developed using state-of-the-art technologies. Our products are based on high-quality chemical components selected for their effectiveness and compatibility with all types of automotive systems. We use modern additives that provide our products with outstanding cleaning, lubricating, and protective properties.
Our products are chosen by everyday drivers, automotive service technicians, and fleet owners alike — and we are proud of that.
PROFUSION Today
AUTOLIVE is not just a brand of automotive chemicals and lubricants; it is a modern, dynamically developing company that sets ambitious goals and confidently enters new markets.
We are actively expanding our presence across Europe, particularly in Germany, Poland, Spain, Portugal, Italy, and France, where we have already established ourselves as a reliable supplier of high-quality lubricants. Our products comply with European quality standards, enabling us to compete with leading global brands.
We continuously expand our delivery geography and create new opportunities for our partners. Our approach is based on European technologies, high quality, and fast service. This makes PROFUSION the first choice for those who value reliability, durability, and advanced technical solutions in the world of lubricants.
We do not simply follow the market — we shape its future.
Continuous Development and Product Line Expansion
We do not rest on our achievements. PROFUSION is constantly improving — developing new formulations, testing even more effective solutions, and introducing innovations.
We continuously expand our product range to offer the best solutions for vehicle care — from motor oils to professional automotive maintenance products.
PROFUSION — European quality, proven by time and the road.